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Andrew J. Cass is revered by many for his seemingly ‘God-like’ talents with internet marketing. Running more than five prospering websites, he can well be classified as being in the top .5% of all people in the home business world.
The majority of Andrew’s online promotional efforts are engaged in marketing his Carbon Copy Pro business through Google Adwords. In fact, you can find links to his material on thousands of websites across the internet. I’ve ran into his material well over 100 times over the last several months, and I can tell that not only does he know what he’s doing – he understands marketing far better than the average ‘internet junkie’ and not only that – it’s fairly evident that he builds his business on sound principles that will ensure that he stays in the marketing game for many years to come.
When you hear the term “internet marketing“, what do you think of?
For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.
At its core, internet marketing is about these things:
* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads
Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.
It was March 2001 and AmeriPlan® had their Annual Convention in Chicago that year. I was a Regional Sales Director with AmeriPlan® and still worked full time as a Rural Letter Carrier at the Post Office. With four kids and a pile of bills, I felt as if the was no way I could attend Convention that year.
Dennis and Daniel Bloom decided to pre-pay for the convention, for anyone who had a monthly residual check to pay it back. Well, I really like the idea of paying it forward and took the Bloom Brothers up on their offer. I made a commitment to attend the Convention, no matter what it took.
At Convention I met my upline Craig Freeman for the first time, met a lot of leaders and had lunch with Dale Brooks. When I heard from the Founders of the Company and the Leaders on stage I started to get the vision. The vision of where AmeriPlan was heading with or without me.
It was at that Convention in 2001 that AmeriPlan® took the business to a new level with replicated e-commerce websites for IBOs. Everything was now in place. Any IBO could now do the business their both locally and nationally on the Internet.
Discount Dental Work
I knew that if I got enough people looking, the AmeriPlan® Programs would sell themselves. Before long my name was listed in the Top 10 list of signing up members. Then in 2002 Dennis and Daniel came up with the Top Producer’s Trip to the Bahamas Challenge. My wife and I took the trip in Sept 2003 with 25 others who had increased their Residual and Builder’s Bonus by ,000 during the contest.
Being at the Convention in 2001 was the key factor of building my business with AmeriPlan®, enabling me to quit the Postal Service after 15 years, become a member of the $75,000 President’s Club and winning six out of six of the Top Producer Trips since 2003.
My advice for IBOs is to take advantage of the AmeriPlan Double Eagle Contest. Do your 10 pieces of business and earn a free convention ticket. Do whatever it takes, but get yourself and your team members to the convention in July. It could be the exact edge you need to excel to the Top.
Get more info about the business here>> APFlexPlus.com
Get more info about the benefits here>> Discount Dental Plan
Bill Simms
National Sales Director
Everett WA
When you hear the term “internet marketing“, what do you think of?
For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.
At its core, internet marketing is about these things:
* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads
Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.
My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.
My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.
However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.
Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.
Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.
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