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Online Affiliate Blog Marketing can be pictured as revenue sharing between a blogger and a merchant. The blogger places banners, text links and even reviews on his blogs helping sell the merchant’s products, in exchange for a share of the profits.
Affiliate Programs
An affiliate program is a marketing tool for the merchant, and a source of earnings for the blogger that participates in it, called an affiliate or associate or a publisher.
There are several methods to produce revenue through affiliate marketing:
1) Pay per Click or Cost-per-click programs: When a potential customer leaves the affiliate blog by “clicking” on a banner or text link leading to the merchant’s website, money is deposited in the affiliate’s account. This amount can be pennies or dollars depending on the product value and the commission percentage.
2) Pay per Lead or Cost-per-lead programs: The merchant pays the blogger a set fee for each visitor who clicks through and takes an action at the merchant’s site, like filling out a survey, registering at the site, or opting-in to the sites email list.
3) Pay per Sale or Cost-per-sale programs: Each sale that is made as a result of advertising on the blogger’s blog, a commission is deposited into the blogger’s account.
The Amazon Story
The world’s biggest online bookstore is perhaps the most successful example of an affiliate program (called their associate program). Amazon has over 1 million affiliates! That translates to over 1 million blogs and websites promoting their products every single second of every single day. Generating over 40% of its revenue through their associates. That equals about $3 billion in revenue a year.
Thousands of diverse and unique companies have affiliate programs: Booksellers, Computer Retailers, Florists, Hosting Companies and Software Developers are only the tip of the iceburg. Many, many niche e-businesses depend on their affiliates not just to profit, but to survive. These “boutique” businesses don’t have the cash-flow to do high-profile advertising. It’s the grassroots, word-of-mouth (and blog) exposure that allows them to create or market just a few specialty items and still make a living.
Tomorrow we’ll continue this series with “Affiliate Programs as a Marketing Tool“, followed by “Choosing the Affiliate Program That Is Right for You.” Feel free to add your comment below…
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The Affiliate Marketers Blog should be the first stop on the list for any new Internet Marketer...
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Content: How to Earn Money from Blogging, setting up an Online Business, generating Targeted Traffic... You know of these things, stranger? Please- show us your ways...
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It really is All About Traffic
No blog survives without traffic. More so, less
traffic only means that the content is not quite good enough.
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Yet there are times when even a great blog does not have enough traffic. The key in traffic generation
is to develop a strategy and make Everyone take notice.
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When generating traffic to a blog, planning, marketing execution- these are not that different
from planning a regular Web site.
The biggest difference is that blogs can generate that traffic a lot faster. What you need to consider first and foremost is your target audience. Next, where exactly you are you going to generate your blog’s traffic from???
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