ARTICLE MARKETING AND SEO

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ARTICLE REWRITING – ARTICLE MARKETING AND SEO

Unique articles represent an effective and inexpensive way to integrate keywords and key phrases onto a website, as well as attract backlinks naturally. Search engine optimization (SEO), a method for enhancing the on-page attributes that search engines will ultimately score your page on, will almost always credit “natural” actions higher than forced or man-made actions. The differences can be subtle, or painfully obvious.

One example is the number of backlinks pointing to your site. When a search engine spiders your site, it counts both inbound and outbound links. As an example, on this visit the spiders counted 15 inbound links and 40 outbound links. When they spider your site the next week, they count 115 inbound links and the same 40 outbound links. What’s wrong with this picture? Even worse, many of the new inbound links are from pharmacy sites, dating sites and “1^st page listing on Google” for $99 sites! Since the number of outbound links stayed the same there probably wasn’t a trade. That leaves buying links. If there is one thing Google really dislikes… it’s the buying of links. With this information so easy to find, I am often bewildered at the number of people who still try it, despite the consequences, and when caught say, “But I didn’t know…”

Your goal, of course, is to get your page listed on the first page of the search results.  It is important to not over use (spamming), or under use (not visible enough) the key words you want to show up under in the search engines. This is known as Keyword Density. There are differing opinions as to what is the optimal density for keywords or key phrases for the search engines to correctly categorize your website. Like so many other things in SEO, eventually you will come up with your own density formula through experimentation, trial and error.

Even more important than density is the number of in-bound, or backlinks, that your site or blog has. In addition to the quantity of backlinks, the quality of backlinks is even more important. While search engines are using this information to determine where to place your site or blog in the results, they will also use the number of backlinks to your website in determining how popular it is. Before accepting  or placing a link from another site on your site, ask yourself:

• Are the links relevant?

  
  

  
  

  
  

• How many of them are on a page?

  
  

  
  

  
  

• Are any broken or re-directing?

  
  

  
  

  
  

• Do any originate from a “bad neighborhood? ”
  

If you answered No to number 1, more than 10 to number 2, and yes to 3 or 4 you will be much better off to keep looking. This is all a part of SEO as well, and a good search engine optimizer will be sure to include this exercise in any proposal. If you are doing your own SEO- do NOT skip this vital step!

One major obstacle in both SEO and article marketing is that you may not have time to write content yourself.  Writing informative, relevant high-quality articles requires time, effort and concentration that a new Internet marketer may not be able to give. Don’t give up! There are many providers of article writing services as well as quality PLR articles that you can find on the Internet and most offer reasonable and affordable pricing. Articles that are informative and have unique content can be a first step towards the Holy Grail- your blog or website on the first page of the search engine results.

When purchasing content, keep in mind that the purpose is to have a place to put your targeted keywords and phrases. These are your “money words”, the keywords that surfers actually use, and therefore stand the greatest chance of being searched for on a search engine. Another reason for getting custom SEO articles is to generate natural backlinks.  This is essential because, as mentioned before, your rank in the search engines is partially determined by the number of backlinks to your site. By submitting your rewritten articles to directories you make it easier for people to find them. Once found, and as long as they are relevant, the odds that a webmaster that has been searching for content will republish your article are very strong. And because you have included backlinks on each article, your number of backlinks will continue to grow along with the articles popularity.

To summarize, Article Marketing can be an outstanding compliment to your SEO efforts- if done properly. When re-purposing content or PLR articles experiment with a spinner or re-writer to monitor your key words and key phrases. And most of all be patient and have fun. You can’t really call it work if it’s fun now, can you?

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