The Internet Runs on Content. Search Engines Run on Good Content.

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Developing, creating and authoring an internet based business, blog or website requires content. Lots of content. This is not a secret; even brand-new blog owners and website developers are aware of this fact.

“The Internet runs on content.”

Content satisfies peoples desire for information and knowledge. Good content can provide a blog or website with the search engine rankings it needs to attract even more visitors.

Getting a blog ranked high in the search results for relevant keywords and keyword phrases is the ultimate pay-off for a blog owner. From a single top ranked popular keyword or keyword phrase can stem many side benefits. Becoming ranked, especially in the Top Ten, is like sending up a signal flare to other blog owners that says, “Here I am… Come link to me.” The subsequent links equate to still more visits as those links, now spread over a wide swath of the Internet, are clicked on. And ranked content can boost the confidence and trust levels of customers and clients, resulting in more and greater sales for your company.

It’s obvious that good content directly benefits the blog owner; but what about the visitors and readers? Earlier I stated that the Internet runs on content. But that’s only partially true. What the Internet really runs on is relevant content. When a reader finds the information they were seeking, gaining the knowledge they were expecting, that website, and the search engine that brought them to it, just made a new “convert.”

If it weren’t for an algorithm that matched readers and the content they wanted on a regular basis, Google would be mentioned in the same paragraph as Northern Light, Teoma, AlltheWeb and Excite instead of by itself as the biggest and most used search engine…ever.

We’ve established that content is very important to a blog or website, and to business. To stay ahead in the game; to stay in the game at all, requires content. It’s here that we run into a dilemma… very few people like writing, much less reports or articles.

In fact, I know blog owners who would rather fall off of a roof into a thatch of poison ivy, needles and wasps than put pen to paper. For most blog owners, outsourcing article writing isn’t an option yet. The necessary resources are at least a few months away from being available. And attempting a foolish shortcut like copying the text from another blog is getting expensive, plus, having your site taken down for a few days, if not longer, can be embarrassing! But expensive is a relative term. Fines that can reach tens of thousands of dollars might not be considered expensive by some. Plagiarism however, is definitely looked down upon in the blogosphere, and I wouldn’t hold my breath waiting for any awards at next years “Bloggies.” Besides, a worst-case scenario would involve that big fine as well as some jail time.

But wait a minute… No one should be going to jail because they couldn’t come up with some original content. There are solutions- you need to think outside of the box, not be afraid, color outside of the lines and get very, very creative.

So stay tuned… We will visit those solutions in the very next post!

Until then…

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