The #1 Web Marketing Mistake – Are You Guilty?

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For both website and blog owners, the single biggest mistake they can make is to try and sell a product or service the first time a new visitor stops by their site. That, my friends, is how not to build a list of future customers. What is even more difficult to comprehend is that just a tiny fraction of online business owners give list building and list marketing the time and energy it needs to succeed.

Time and again it has been shown that well over ninety percent of first-time visitors will not buy anything! As an online business builder, your job is not to sell, but to develop a list of BUYERS. Your efforts need to be spent on collecting the names and email addresses of your visitors,  building a trust-based  relationship with them, and then, maybe, you can turn them into long-term customers.

You Need to Concentrate on Building A List Instead Of Getting A One-Time Sale

Invite your visitors to opt-in to receive a free report or software of some kind. Get their name and email address,  and you’ll multiply your profits over time. Keep following up with solid information and offers for products and services. Using this two-step system will give you a much better chance of making sales to your readers.

The #1 Web Marketing Mistake – Are You Guilty?

All the best Internet marketers use tools such as mini courses, free eBooks or other forms of “ethical bribes” to encourage visitors to join a list. You should be doing the same thing simply because it flat works. By building a list of prospects who are interested in your products or services, you are creating a long-term asset. As smart marketers all know – the money is in the list. Or more accurately, the real money is in the relationship you develop with the people on your list.

Business Is Not About Products And Services – It’s All About Relationships

Business Is Not About Products And Services – It’s All About Relationships (continued)

Building a profitable business is all about creating relationships with people one at a time and solving their problems. if you do this and you will prosper, but if you miss this key point, you will never be as successful as you could be. I’ve heard marketing genius Dan Kennedy say that the only real asset your business has, and the asset that gives you virtually unlimited leverage, is your list of customers. Your future success depends on having a loyal list of repeat customers – without this group of people, you ultimately have no business.

The hardest and most expensive sale you’ll ever make will be that first sale to a new customer. Buying from you is seen as a high risk proposition for people who have never dealt with you before. Research shows that existing customers are at least 5 times easier to sell to than customers who have never met you. And having a list of prospects and customers in an email autoresponder system so you can contact them easily is one of the surest ways of creating more income from your web business.

Building A Customer Email List Should Be Your Number 1 Priority

If you haven’t made building your email list a priority, you really should get started today. By having your visitors give you their names and email address (and their physical address too if at all possible) you could double or triple your profits by simply following up. And once your email sequence has been created, it works invisibly in the background to increase your sales day in, day out.

You simply cannot invest time more effectively than by building a list of passionate people who are interested in hearing from you. It really is a no-brainer, and your customer list will pay off for years if you treat your readers well.

Rocky Tapscott is a Site Build It mentor and mentor who works with small and medium sized business owners to boost their sales and profits. He has developed a Free 27 page Report that teaches how to create multiple income streams using a simple but deadly effective email marketing and follow up system – Grab your Free Report now.

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