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Campaigns on AdWords are designed to be small. But even though they are small they can be very effective in driving users to your web site.
Two methods exist and they depend on where you are going to place your advertisement. During the set up process of your AdWords campaign you will be given a couple of options. You can decide to place your ad on search or the content network (Adsense) or you can place it on both networks.
Search network advertisements are assigned many keywords that match the text of the advertisement and that is an excellent method for getting searchers to locate your product or service.
Within the content network, as opposed to the other, your ad will be surrounded by an article or other content which is related. So in this scenario, your ad is viewed by readers who are maybe not thinking about purchasing at the moment, so, they are only browsing and not searching.
The effectiveness and performance of search advertisements far exceed that of contextual advertisements. In order to drive more traffic to your website, though, you could target both networks (in effect ‘broadening your net’) by selecting the search network check box for one and the content network check box for the other.
Contextual adverts have their advantages despite the fact that they may not give as many advantages as a search based advert. Your cost per hit is a lot lower and you’ll have a little more flexibility in where your adverts land.
If you have an active search advert on AdWords and want to try out the content network, you may wish targeting content advertising separately. Although it may be possible for you to reproduce your search network advertising copy verbatim, the content network has a more passive audience and this approach may not be appropriate. Reworking of the copy with this in mind may prove to be a more effective campaign.
In the final analysis a well run search network campaign is usually the most effective way to generate business but with a little ingenuity and well written copy there is no reason why this could not be supported by a parallel campaign on the content network.
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It really is All About Traffic
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When generating traffic to a blog, planning, marketing execution- these are not that different
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The biggest difference is that blogs can generate that traffic a lot faster. What you need to consider first and foremost is your target audience. Next, where exactly you are you going to generate your blog’s traffic from???
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