Choosing An Internet Business

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Lots of people are interested in home businesses to make a little extra cash, to help pay the monthly bills, or to create financial freedom and security. Either way, an internet business can help you.

There are a few good ones, but unfortunately, there are a lot of “scams” – so be sure to do your homework. The trick is to find a good one; don’t waste time or money chasing empty promises or pipe dreams.

I used the following model to find my internet marketing business – a comparable process should work for you as well.

1.  Legal?

Remember – there’s no free lunch. If they’re promising something for nothing, look out.  If in doubt, check with the Better Business Bureau.

2.  Needed Product?

Are there lots of potential buyers?  A lot of home businesses go after small markets that may not be large enough to make you any real money.  Are there enough potential buyers for you to make a profit?

What we want is a large, hungry, market that will buy from us now; and buy additional products later as well.

3.  High Profit Margin?

Is there enough profit to cover your selling costs?  Expenses will eat away at your profit margin – be sure to consider them.  Advertising and other ongoing expenses will reduce your profits.

4.  How Much Competition?

What do other companies charge for similar products. Are you price-competitive?

Similarly, it is very difficult to make a sale if you can’t even get your potential customer’s attention.

5.  Adequate Commissions?

Will your commission be so small that you’ll need an army in your downline before you can make a profit?  Does that make sense?

Is the proposed commission reasonable? Will you get a fair share of the commission?

6.  Labor Intensive?

I’m looking for a business that will be able to run on autopilot after start-up.  I want to remove myself from the success equation.

The best home businesses I’ve seen have systems and processes that will work for you 7x24x365 – whether you’re spending the day at the beach with your kids, laid up in the hospital, or sailing around the world.

7.  Qualified Visitors?

Qualified prospects are the lifeblood of any business.  For “brick-and-mortar” stores, the key has always been “Location-Location-Location,” but for online businesses, the key is targeted traffic.

Will your up line help send you quality traffic?

8.  Ongoing Training?

Learn everything you can about your product and marketing your business.  You could muddle along on your own, but such an approach is more likely to fail than succeed.

So, another key is to make sure that your sponsor provides adequate training.

9.  Available Technical Support?

Any business these days requires computers somewhere along the way.  For online businesses, that computer will likely be yours.

For internet marketing businesses, a lot of the technical support will be needed up-front, getting your system set up before you can even start doing the business.  Good technical support can really help your success.

10.  Follow-On Customer / Sales Closing Support?

Regardless of the product you end up selling, there will likely be problems, returns, changes, upgrades, etc. involved.  You’ll also need adequate back-office support.

Select businesses that also include customer and sales support.  I hate to make cold calls, so sales support from my upline is important to me.

Winners act; losers don’t.

So, if you want to join the winners rather than losers, use this checklist, and then. take action to begin your chosen program.

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