The age old question is does article marketing work?
That is an emphatic yes, and it doesn’t matter what you sell online… that is as long as you aren’t selling a service online like painting…
Although there are many ways to market online, very few online marketing methods are as effective as article marketing.
Expressing the benefits of your products through the use of an article is an effective way to sell prospects on your product or service.
It only takes about 30 minutes to create an article before then getting it syndicated to hundreds if not 1,000’s of directories.
For some reason, quite a few online marketers minimize the effectiveness of using articles to market your business online but they don’t realize they are doing us a favor.
The more people disregard this method the less competition there is to get your article distributed all over the place.
You can take your article and leverage it by using article directories to submit to that can easily be found online.
Many companies exist online that use article directory submission software which will make your life easier when it comes to getting your information out there.
Ezine Articles and Go Articles are very popular and most online marketing professionals know about these sites. But there are tons of directories online like article snatch, articles 888, submit your article and article dashboard.
There are yet other services that are pay services such as article trader that charge a small fee of only $14 to have your article submitted to over 400 directories or places like submit 2 please that submits to over 1,000 SEO friendly sites that have a high page rank for only $50.
For $19 you can use article majoris who will submit your article to 360 Article Directories using article directory services with a high PR rank such as article city, easy articles, ezine articles, article dashboard, go articles, ezine finder, and idea marketers.
You can even find new age article marketing companies like article to video marketing that provide you a shortcut to get on the first page of Google by taking your articles and converting them to video that will only take a couple hours for you to get there.
There are many insider tips and tricks on article marketing that are available to you.
Article marketing is definitely one of the most effective marketing methods you can employ for your online business today. So if you are not using article marketing you probably should get started today.
…your company.
That’s the actual title of a post at smashLAB that I couldn’t help but stop to read…if that title didn’t grab you, step away from the computer, you’ve been online too long.
Eric Karjaluoto takes us all to school with a post from the heart, and a solid observation of what’s really going on “out there.”
Part motivational, part gut-check and all wit, Karjaluoto makes a case for not cutting back too far during the current economic nightmare; that now is the time to strike. One of his many ideas that has stayed with me is the reality that right now Marketing dollars go farther…and can be heard more clearly. In good times supply and demand dictate higher advertising costs, higher promotional costs-everyone wants to be heard. When its quiet, and its very, very quiet right now, a company with an aggressive marketing plan will be heard, and will stand out.
I discovered Eric’s post on the ideasonideas blog yesterday, about a month after it was written. Too late to use any of it to try and sway a friend/client that his drastic cut-backs would not only leave him talent-poor and stagnant, but cause him to miss an incredible opportunity for growth. His boards decision to cut-back staff by almost 50% this week puts a lot of talented and once-loyal employees on the street looking for work next week. What irks me most is that the majority of cuts were “preventative.” In other words, the ship wasn’t sinking…but it could.
Although my lifestyle is not what it was 2 years ago, its been almost 11 years since I’ve had to fill out a job application or go on an interview. For those reasons alone I am grateful. Helping my small-business clients and independent business owners gain a bigger Internet presence and a stronger base in their chosen niches is icing on the cake.
It’s not often that I need outside influences to motivate me. But as I write this post I am very eager to put some other thoughts from Eric into action.
Summertime in the desert is quiet time. Economic fear, and reactions based on those fears, are making it quieter than usual.
A perfect opportunity for me, and you, to get LOUD… and to present our skills to a few businesses that may just be able to use them.
As Web 2.0 becomes less of just a buzzword and more of a reality, the types of sites webmasters need to publish will increasingly become more important. In other words, mini-sites are slowly dying and cookie-cutter article sites are on the way out as well. Web surfers will become more value-focused and web companies will become larger.
Over the next few years expect larger conglomerates to be buying up profitable websites in their chosen markets. Expect smaller sites to either be bought or driven out of business. My intention is not to scare you, but this outcome is inevitable.
Large businesses have always taken two approaches to their desired markets. They either buy their competition or they push them out of business. You want to be prepared when this trend begins on the Internet.
Being a webmaster and online marketer, you should be preparing for one of two scenarios. To position yourself for a buyout to a larger company or to become the larger company that dominates your chosen market.
Whichever route you choose is entirely up to you, but I would suggest that it would be in your best interest to begin focusing on authority sites. You can either start building them or turning your current sites into them. Whatever your approach may be, I assure you it will help you sleep better at night.
What Is The Definition Of An Authority Site?
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