Affiliate Marketing Basics: Let’s Talk Traffic

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When you’re just getting started as an Affiliate Marketer one of the first, and possibly the most important, skill you need to learn involves traffic – specifically what it is and how to get it.

Why?

Here’s why. As an affiliate, your job is to find people who want to buy the products you’re promoting, right? So to do that, you need to write an ad (or hire a copywriter to write it for you), and send people to a Website where they can buy the product.

BUT – there’s a serious problem with this method. Do you see what it is?

Anywhere from 60 to 95% of the people you send to the sales page probably aren’t going to buy the first time.

1. Most people want to be certain that they’re making the right decision, so they usually need to see or hear from you between 5 to 12 times before making a buying decision.

2. If you’re paying for the ad and sending people to the seller’s Website, the ones who don’t buy disappear forever. (And neither you nor the seller will benefit.)

3. Of those who do buy, if you’re only sending them to the sales page, YOU still lose them forever because you have no way of knowing who they are.

Here’s one great solution:

1. Write your ad and send your prospects to a well-written squeeze page – YOUR squeeze page. A squeeze page is a single page Website that has one purpose – to convince prospects to give you their contact information. Squeeze pages need to be simple – no flash, no links, and if you use a graphic or photo, keep it very simple and make sure it relates to the theme and focus of the page. How do you convince prospects to give you their contact information? By giving them information that is useful to them.

2. Offer them an incentive to give you their contact information. (A free report, a free newsletter, an audio or video product – be sure it’s related to your niche or affiliate product.)

3. Then, after they’ve opted in to your autoresponder, send them to your affiliate sales page.

4. Next, follow up on a regular basis – mix good information, free bonuses from time to time and, later, additional products.

Lather, rinse, repeat.
(As soon as you’re making money from your first affiliate product, move on to the next and then the next and the next.)

The best thing about this is that you can set up the majority of this on your autoresponder, so it becomes a “system” and runs “almost” on autopilot. (Runs “almost” on autopilot…There is simply NO SUCH THING as a business that runs 100% on autopilot – don’t believe anyone who tells you differently.)

Any business – any real business – takes work and effort. But by setting this up as a system, your autoresponder does the majority of the work. You’ll only need to do simple updates, making sure that fresh information keeps flowing.

Popularity: 6% [?]

The benefits of social networking websites

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We are in business to make money, it’s as simple as that. We have a product that we know can make us money, or we have a service that we know people need. And we might have the best looking website on the internet, but if people cannot find the site then we have problems. Big problems. That’s why we need to advertise and promote the life out of our business if we want to succeed.

Advertising your business can be extremely costly if you do not know what your doing. You could pay a big Search Engine Optimization company thousands of dollars or spend thousands of dollars on Pay-Per-Click to get our websites noticed. Remember, you’re in business to make money, not spend it. Hold off on trying this method. Besides, you are ALWAYS on a budget, and simply cannot afford these methods anyway. In either case there are ways to promote your business that cost very little, and in some cases nothing at all.

Now that I have your interest, I want to tell you how to get traffic to your website without spending any money. Social networking websites have millions of users, making them a good source of free traffic. That’s where we’ll start.

Social networking began as a place for business people to interact with each other online. Today, they are used by millions of people world-wide, to make friends and build relationships. They are still used by business owners and you can use that traffic to your advantage.

While social networking websites with a focus on business are a great way to promote your business, this does not mean that you should completely forget about the ones that are designed to make online friendships. You may not learn any valuable business tips by joining Yahoo! 360 or MySpace, but you may be able to get new customers! New customers are exactly what your business should want and need.

If you are ready to join an online community, you will need to create your own profile or profile page. If you are planning on joining a traditional social networking website to gain access to millions of potential new customers, be careful when making your online web page or profile. Internet users hate being solicited by businesses if they did not request it. Instead of creating a MySpace page or a Yahoo! 360 page for your business, make one about yourself and be sure to INCLUDE plenty of details and information about your business.

By joining a social network, you should be able to generate some interest in your business including the products or services that you sell. That interest could turn into sales; making your social networking experience more than worth it.

Popularity: 2% [?]

Affiliate Site Essentials

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In spite of what you read or hear, every affiliate program cannot earn huge amounts of money each month; it is an impossibility. The cash is available, but earning it will mean having to truly separate yourself from your competition. The money does not come easily. You will have to work for every penny.

Find Your Niche

Target your traffic. A broad market, sporting goods for example, does not work. There is far too much competition with this category, as it is too large. Focus your pitch on fresh-water bass fishing lures, or women’s softball instead.

Generate more traffic

There are multiple techniques for bringing traffic to your affiliate website. As a basic strategy pick no more than 3 methods; this is much more practical.

It is becoming more and more difficult to get free traffic from the big search engines. However, it is still possible if you create an attractive site and put in some effort to get it ranked high in Google. You will need to have constantly updated quality content to achieve this. Get as many “in-bound” links as you can (links to your site from other websites). You can forget about directory submissions when you use an affiliate program, though, because affiliate sites are not accepted by many directories.

A different option is to just pay for your traffic. Known as PPC (Pay Per Click), this system consists of paying a search engine for each visitor they send to you. This may actually be cheaper than hiring someone to keep your search rankings high.

Build Your Own Email List

The best way to do this is to offer a free bonus or service to visitors of your site. Be sure to get their email address through this process.

It is critical have an opt-in/ opt-out program (for people to either join or leave your email list). You want to avoid being considered a spammer. Remove someone immediately if they ask to taken off your list.

Send follow up emails over a period of days. Do not email everyone that you have on your list every day. You will appear annoying when you are too aggressive. Allow your customers room to breathe. Set your limit to emailing weekly or monthly newsletters.

Popularity: 22% [?]

Hundreds of Blog Subscribers

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This is an ONLINE BREAKTHROUGH.

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They’ve named it Instant Blog Subscribers and no matter if you are a seasoned blogger or have never made a single ‘Post’ – this site is going to put your message in front of hundreds of people instantly!!!

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The biggest names online are using Blogs as the new way to communicate and people are falling over themselves to find a “Name” they like and then follow them!!
And yet – over 90% of people never get more than 50 Subscribers to any blog they set up…

BUT HERE -  YOU GET HUNDREDS INSTANTLY!!!

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With Instant Blog Subscribers you don’t have to know anything about Websites.
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Look – the bottom line is this…..

If you are serious about getting your message seen by more people – more often…. You can not afford to miss this.
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Grab it while you can!

(There is also a HUGE PASSIVE INCOME to be generated by the site – so if that interests you… I would move even faster!!)

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To your success,

Jon Heller

Popularity: 3% [?]

Advertise Free For Life

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If you are currently involved in marketing and, like most of us, spending way too much for online advertising, you’ll want to watch this video now:

FREE ADS FOR LIFE

ADVERTISE FREE FOR LIFE will boost your web traffic and get your promotions in front of more visitors, guaranteed. The site is Viral and grows exponentially – meaning, the more you use it, the more it works for you!!

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Now if it sounds too good to be true, let me assure you:

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Popularity: 15% [?]