Internet Marketing: The Central Component

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When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

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Can ClickBank Replace Your Job?

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You’ve seen the Adsense ads proclaiming “Affiliates: $537 per Day – Quit Your Job With ClickBank”.

Wait a minute – I hope you aren’t thinking you could go quit your day job so you can be an affiliate marketer. If so, here is why I recommend that you don’t:

* Affiliate Marketing can be tricky – You never know which way the market will go for the next 30 days, six months, year or especially five years. If you managed to make $5,600 in the past month doesn’t mean you will do that next month as well. Traffic to websites fluctuates, popularity wanes as does relevance of topics or products. I’ve seen sites making $250 a day suddenly drop to less than $20 for no apparent reason. You will put in a lot of work, your patience and persistence will be tried and your ingenuity tested to make sure your income continues to increase. Don’t even think about quitting your day job until you have over $10,000 in the bank with all your expenses paid. Don’t throw away a steady income for pie in the sky dreams.

* Everybody is in Affiliate Marketing. This is a business that you won’t even be able to tell your family or friends the names of your websites for fear of competition. Mention of your business could accidentally lead to loss of income, especially if you are spending money to make money, Pay Per Click for example, it could really eat into your profits. Your job can only be done in your area but Affiliate Marketing can be done by anyone anywhere in the world. You may be competing with people on the other side of the world or in the other hemisphere. Anywhere there is internet connectivity. If you can’t compete in this arena then don’t quit your day job.

* You’ve never seen anything as fast moving as Affiliate Marketing. Once you click GO, traffic may start rolling in and you may be making money or not. You don’t have time to wait around, take a nap or kick back and loaf. This business runs 24 hours a day – good or bad!

All of that being said, I should mention that Im not a complete hypocrite for working full time as an affiliate marketer. There are many reasons why you should take up affiliate marketing full time:

1. Affiliate Marketing is SO Lucrative. In no other business can you make over $500 the day you start. I’ve seen a little eight page website with a few images make over $10,000 in profit in less than four months. Finding a way to help people do what you want them to do can provide absurd profits.

2. Evolution is taking hold in the Affiliate Market. This business changes daily. If trying out new things to see what works and what doesn’t then this may be the niche for you. You can try different marketing methods and sales techniques on a day to day basis and when you succeed, you can become the leader of the pack.

3. Affiliate marketing is fun – I really enjoy what I do. I wake up, go to the gym, set up a few websites, and then check my affiliate stats. Knowing that Im being paid to work out at the gym really makes my day

In truth, an offline job provides steady reliable income. Continue to supplement your offline income while growing your Affiliate Marketing income. When the day comes that your are making more than $8,000 a month online, stick with the day job.

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How to Choose Your Affiliate Marketing Partner?

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One of the most significant factors that will decide if you will succeed in online business, is how you chose your affiliate marketing partners. Well known and respected associate partners can offer you a step-by-step guide and take you under their wings until you succeed.

Otherwise, semi-professional partners can waste your time, energy, and money promising you the moon and deliver you nothing. So, be ready to master 4 easy yet very powerful tips to guide you how to select your affiliate marketing partner.

1. Never forget to verify if they have high conversion rates.

To target the best affiliate programs, it is a wise idea to check the conversion rate achieved by your future partner. To do so, check the corresponding affiliate network to see how much they succeeded to convert the landing visitors into customers. Traditionally, a conversion rate between 3-5% is an optimal conversion.

2. Check their website and Ask Yourself:

What does this web site look like?

Does the website have a user-friendly and easy to browse interface?

Do they represent a well outstanding company?

Would you ever shop on their site?

Would you be happy with the paying procedure or is it too complicated?

3. Check the competition.

The third significant factor, which you have to consider before you are going to join an affiliate program, is the competition of your target market. To do this check, one idea would be to type your target your keyword in diverse search engines like Google, Yahoo, MSN, etc. Then, see how many websites are optimized for the same keyword that you want to target. In addition, use some word tracking software to check how many times this keyword was searched over the last few months.

4. Target a relatively small niche.

Avoid working with an affiliate marketing partner who promotes products that suffer from high competition. This would be an obstacle for you to make money online and most of the beginners give up accordingly. On the way to your best affiliate program, it is strongly recommended to attack a niche in which only few thousands websites are available; yet your target keyword gets around 1000 visitor per month.

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Top 10 Affiliate Program – Viral Marketing

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I found an E-Book that my be the Greatest New Viral Marketing Idea of all time. I bet that it will become one of the Top 10 Affiliate Programs during this year.

This document presents a unique strategy for selling any Internet product. There are some very ingenious twists, which will send your traffic soaring.

What is the cost for this e-book? It is free! Your Name or Email address are not even required or asked for.

This book is well laid out and easy to read. It offers step by step progression through the processes and will be easy for even the beginning affiliate marketer to follow.

The final chapter is really amazing with an idea that is sure to make it one of the top 10 affiliate viral marketing programs.

Don’t miss out on this free offer, the price may change at any time.

Jim Spence – Internet Marketer

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Spin Your Content, But Carefully

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For those of you who just happened to stumble onto this article and are starting from the very beginning (a very good place to start), I’ll begin with a brief answer to the question:  What is the purpose of article spinning?

We sometimes spin articles so that we can get added rewards as a result of the effort that we put into creating a good piece of web writing.  We don’t want the exact same article’s publication on a large number of sites, because content that is too similar will not be of any value to anybody involved.  Our readers certainly don’t want to repeatedly be asked to read the very same article, the websites risk getting no value from a duplicate article since the search engines try not to list the same article multiple times in any search results and we online marketers, in turn have no chance of getting all the traffic or search engine optimization (SEO) value through our links that we could have otherwise received.

Content or article spinning is really nothing more than rewriting the article multiple times…except that it is a lot easier, although still somewhat time consuming.  What we actually do is rewrite the content one chunk at a time.  The size of the chunk that you rewrite at one time, is up to you as you prepare for spinning.  We essentially provide alternatives for each of those “chunks” from which a software program will randomly select.  We might provide our software alternatives for entire paragraphs, for entire sentences, for phrases and for separate words.  We can even build our spinning in a way that will result in article with different numbers of paragraphs.

A technique that most good spinning software options permit is called nested spinning.  That is simply placing alternatives within other alternatives.  As an example of this, let’s use this as my first sentence: “I adore my new green hat.”  I could rewrite two substitutions for that.  The first might be, “I surely love my green hat that I bought recently.”  A second alternative could be broken into two sentences to achieve even more variety.  “I purchased a new hat not long ago.  It’s a very cheery bright green.”  When these are presented to my spinning software, it will randomly choose one of the three alternatives for each of the many article versions that it provides.

Continue reading “Spin Your Content, But Carefully” »

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