Affiliate Marketing Basics: Let’s Talk Traffic

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When you’re just getting started as an Affiliate Marketer one of the first, and possibly the most important, skill you need to learn involves traffic – specifically what it is and how to get it.

Why?

Here’s why. As an affiliate, your job is to find people who want to buy the products you’re promoting, right? So to do that, you need to write an ad (or hire a copywriter to write it for you), and send people to a Website where they can buy the product.

BUT – there’s a serious problem with this method. Do you see what it is?

Anywhere from 60 to 95% of the people you send to the sales page probably aren’t going to buy the first time.

1. Most people want to be certain that they’re making the right decision, so they usually need to see or hear from you between 5 to 12 times before making a buying decision.

2. If you’re paying for the ad and sending people to the seller’s Website, the ones who don’t buy disappear forever. (And neither you nor the seller will benefit.)

3. Of those who do buy, if you’re only sending them to the sales page, YOU still lose them forever because you have no way of knowing who they are.

Here’s one great solution:

1. Write your ad and send your prospects to a well-written squeeze page – YOUR squeeze page. A squeeze page is a single page Website that has one purpose – to convince prospects to give you their contact information. Squeeze pages need to be simple – no flash, no links, and if you use a graphic or photo, keep it very simple and make sure it relates to the theme and focus of the page. How do you convince prospects to give you their contact information? By giving them information that is useful to them.

2. Offer them an incentive to give you their contact information. (A free report, a free newsletter, an audio or video product – be sure it’s related to your niche or affiliate product.)

3. Then, after they’ve opted in to your autoresponder, send them to your affiliate sales page.

4. Next, follow up on a regular basis – mix good information, free bonuses from time to time and, later, additional products.

Lather, rinse, repeat.
(As soon as you’re making money from your first affiliate product, move on to the next and then the next and the next.)

The best thing about this is that you can set up the majority of this on your autoresponder, so it becomes a “system” and runs “almost” on autopilot. (Runs “almost” on autopilot…There is simply NO SUCH THING as a business that runs 100% on autopilot – don’t believe anyone who tells you differently.)

Any business – any real business – takes work and effort. But by setting this up as a system, your autoresponder does the majority of the work. You’ll only need to do simple updates, making sure that fresh information keeps flowing.

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